Why marketing an app could be more important than the app itself
In May 2011 Apple announced that it had approved its 500,000th app in their app store, in April it reached a milestone for having had 10 billion app downloads since the app store launched. So you’ve...
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Case Study: Crowood Press eCommerce website development
Publishers, Crowood Press already had an eCommerce website that worked functionally, but they required it freshening and also required additional updating functionality. The aims were simple, create a...
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Great news from Amazon for illustrated non fiction publishers
On Friday Amazon announced that their new Kindle Fire will read the latest Kindle Format 8 files which will support HTML5. This ebook format will be rolled out across the Amazon range of new devices...
View ArticleThe basics of ebook marketing
It goes without say that the eBook is a fast growing phenomenon in the publishing world, yet one that has long been frowned upon by traditional publishing houses. The idea that a book can be published...
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Download your free eBook – Social Media Marketing – A Publishers Handbook
We have launched a FREE eBook to help publishers develop and grow their social media presence. The free eBook can be downloaded as a PDF or as an ePub file. Click here to download your copy now. This...
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